the conscious purchasing phase. To simplify, here is a visual representation of how your customers would look if we compared them to an iceberg.
inbound marketing and hot leads The problems of conscious demand If you work only on the conscious question, there are many problems to face: Those who want to buy, ask for many quotes and many times the best quote is not yours! In addition to wasting time, you will see BUSINESS opportunities disappear at the last minute. As said before: Those who are about to buy inform themselves independently and choose alone.
If the sources he consulted are acquaintances/relatives/self-proclaimed experts, can I be sure that the information he collected corresponds to your product/service? Or do they look more like the competitor's product? denmark phone number list Finding yourself in the second hypothesis exposes you to a high risk. People who are about to buy something are often wary! When a Hot Lead (Customer ready to purchase) is about to purchase something, he knows he is attractive to the market and consequently being an easy prey makes him wary of the various offers/products.
How many times has it happened to you that even when you try to provide advice to understand what is best for him, the impression the customer gets is that of a salesman who is trying in every way to make him sign a contract? You yourself feel that you are not appearing as a reliable and credible future supplier ! Often, we ourselves decide independently which good to buy and only then we start contacting various suppliers to get the best offer.
If the sources he consulted are a
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