Many brands have stated that during

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The big promotion period , the advertising budget will be more focused on consumers who are " interested in the brand ", " have been attracted by the brand ", and " have already purchased " , and these consumers are more easily converted. That is, to promote accurate products to accurate people in appropriate scenarios. However, in practice, it is still necessary to make adjustments based on the brand's own goals. In addition to stratified operations among the population , mature brands have begun to segment their operations into different categories.



Generally speaking, compared with new and emerging brands, mature brands tend to have a very large product category system, which is a " super store " . However, this also creates a problem: the store is large and the product categories are very complete, but it is also very scattered. In this regard, a mature brand said that super stores are mainly germany whatsapp number data large and comprehensive, targeting the " masses " audience and reaching a wide range. At the same time, they focus on categories, set up category stores on JD.com, Tmall, Douyin and other channels, find out which categories have core advantages, amplify them, focus on users, and focus on traffic, so as to differentiate themselves from industry competitors. 4. Content Marketing In addition to the keywords of category segmentation, digital closed loop.



And sales pre-positioning , " content marketing " was mentioned frequently . Some brands even firmly stated that content marketing will be a hot topic in the future, and if you grasp it, you may reap the benefits. At present, many new brands still mainly lay out content in the interest fields of " TikTok and Xiaohongshu " , then find opportunities and stimulate their needs, and then turn to e-commerce platforms such as Tmall and JD.com to achieve transactions. This is because after years of accumulation, consumers' shopping minds are still mainly based on these two platforms. After all, for a new brand, in addition to sales, it also needs channels with media attributes to expose the brand.