Through process thinking, think about the entire business process of the user. Remember, it is a business process, not

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Porter's Five Forces Model Although Porter's Five Forces Model is a qualitative model, the substitution principle it mentions allows us to consider how likely it is that an upcoming product will replace competing products, enter the market, and how likely it is that it will be replaced in the future. P theory This is a very classic theory, but it is not outdated and is very useful for feasibility analysis. When conducting feasibility analysis, we should consider whether the company has adequate resources from the four aspects of product, price, channel and marketing. For products, the main thing is whether there are products that can bear the power user transmission, and for channels,consider whether the company's existing sales channels can be reused, marketing mainly considers whether the current marketing system is suitable for new products.



process thinking process, but what things users usually colombia phone numbers do to achieve such needs to achieve their goals. Generally speaking, for new products and services, competitive products can be used to simulate business processes. By pushing the business process, product managers can treat themselves as users and go through the user experience map, which is very helpful in squeezing out the real needs of users. Many times it is impossible to understand the goals of people in the game without being involved in the game yourself.



When we cannot directly experience the product, we have to push it into the business process. It should be noted that the business process is mentioned here, not the functional process. . Act like a user and experience competitor products firsthand Product managers need to understand users first, so if possible, use the product as a user. You may not be able to fully immerse yourself in the role, but after experiencing a competitor’s product, you will gain two things: . What might a user need? What should the product look like? . What are the advantages and disadvantages of competitor products? If it is a product used internally by B or G, it may not be possible to experience it directly, so try to find ways to conduct interviews with users who have used it chatting on the phone or WeChat .