Email Automation and Workflows

[moumitaakter4407]

Behavioral Triggers: Sending emails based on specific actions (or inactions).

Automation is the magic behind scaling your email marketing efforts without scaling your manual workload. It allows you to deliver timely, relevant messages automatically based on pre-defined triggers.

What is Automation? Setting up pre-designed email sequences that are sent automatically when a subscriber performs a specific action (or meets a certain condition).
Key Automation Examples:
Welcome Sequences: A series of emails introducing your fusion database brand, sharing valuable content, and guiding new subscribers.
Abandoned Cart Reminders: Sending a reminder email (or a series) to customers who left items in their shopping cart.
Birthday/Anniversary Emails: Personalized greetings with special offers to celebrate milestones.
Post-Purchase Follow-ups: Thank yous, product care tips, cross-sell/upsell opportunities, or requests for reviews.
Re-engagement Workflows: Automated series for subscribers who become inactive, aiming to win them back.
Mapping Out Workflows: Visualizing the customer journey and identifying key touchpoints where automated emails can enhance the experience and drive desired actions.
A/B Testing (Split Testing)
Don't guess; test! A/B testing involves sending two slightly different versions of an email to a small segment of your audience to see which performs better before sending the winner to the rest of your list.