Participate in networking events

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jrineakter
Posts: 858
Joined: Thu Jan 02, 2025 7:12 am

Participate in networking events

Post by jrineakter »

For most law firms, referrals are their primary source of clients.

People who know, like, and trust your business are more likely to refer friends and contacts. However, consistently generating new referral sources takes time and effort. It involves:

Play an active role in professional associations;

Participate in fairs and exhibitions.
While you should expand your network to increase botim data pool of potential referrals, you should also maintain your relevance with the people already in your network.

Events and seminars
Hosting live events can be a highly effective promotional strategy. Consider setting aside funds to host a few seminars for your marketing efforts.

Start a seminar on updating laws that may affect your customer base, advertising online through social media and email marketing.
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