What is funnel marketing ? To answer this question, let's start with the assumption that, with the advent of the web and increasingly developed technologies, many companies have had to enter the world of digital marketing. They have had to innovate their activities and promotional strategies, with the intent of being able to establish themselves on totally new markets.
Digital marketing is divided into various subcategories of advertising techniques, which see as protagonists many tools present online or in any case solutions to be implemented thanks to the web. Funnel marketing is one of the most popular techniques. For many, it has already proven to be the best method to get their company off the ground and increase the number of visitors and customers every day. It all starts from the English word " funnel ", which means funnel. Let's go into detail right away.
Marketing based on the concept of “funnel” is a marketing strategy that helps companies increase pharmaceutical email lists the number of visitors to their sites. The main intent is to direct users to a specific page and convert them into customers. For this to happen, it is necessary that promotional activities are well structured and that end customers are satisfied with the service offered.
Funnel marketing is a strategy that involves very specific steps, so as to involve as many people as possible. Referring specifically to the funnel, the aim is to bring potential customers to the top of the funnel itself, and then slowly make them descend towards the narrowest part.