With this tool, it is possible to interact with a large number of potential customers without generating a demand for staff for customer service.
There are different options for marketing automation tools on the market. We can mention RD Station as a national option.
The company offers a complete marketing solution, with automation. It is possible to create flows the way the company wants, adding email sending, creating triggers, defining those responsible for the lead , changing the stage of that potential customer and much more.
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All automation flows within the platform are measurable, meaning you can monitor the opening rate of emails from the flows, how many people are going through the process, and much more information needed for good management.
RD is a paid tool, with different plan options to better serve each company.
What are the benefits?
The biggest benefits of using marketing automation is being able namibia mobile database to create strategies for a large number of consumers without having to rely on a large and expensive team of customer service representatives.
Furthermore, with automation flows you have full control over the results, and you can monitor the performance of each interaction point, email opening rates, lead engagement and conversion rates.
Therefore, it is possible to optimize the entire strategic plan , seeking to get the actions right to achieve better results.
What bottlenecks can it solve?
To think about the importance of automation, we just need to remember a few years ago, before the widespread use of the internet.
So the companies that had good customer service were the large ones, since the team was quite large and expensive! The number of calls was limited and proportional to the size of the team.
Thus, consumer interaction with the brand was very restricted, more specific when the customer contacted the company, most of the time with a complaint.
With automation, intelligence is used to program and create a line of communication with different clients.
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A single person is able to create the entire strategy for interactions and make the “machine run”, and this represents an excellent way to reduce costs .