I researched the latest developments and interviewed two vlogging 50-somethings to find out more about this under-the-radar but interesting new opportunity.
Online influencer marketing
Influencer marketing , what exactly is that? In influencer marketing, people, also known as social influencers, exert influence on their followers. The influencer is the one who causes the impact on emotions, opinions or behavior. Vlogging is a form of online influencer marketing. A vlogger is someone who films his or her daily life and keeps others informed about it.
Online word of mouth
Online influencer marketing can be seen as the word-of-mouth advertising of the time when everyone is online. It is striking that the top 10 vlogging social influencers in the Netherlands are dominated by young people with an average age of 23 years old. Given that 15 to 34 year olds watch vlogs the most, this age also corresponds to their hong kong business mailing list viewers. The most famous Dutch vloggers have a following that is second to none. Companies use this to market their brand. But all these facts have
Remarkable
Because the Netherlands is aging, the group of people aged 50 and over in the Netherlands will only grow. According to the CBS, the Netherlands now has over 17 million inhabitants, of which 6.5 million are aged 50 and over. In 2040, 44 percent of the population will be aged 50 and over. People live longer, stay fitter and often maintain a good income: in the Netherlands, people aged 50 and over own more than half of the private wealth. Nevertheless, people aged 50 and over remain an unknown target group for online influencer marketers.
Vlogging 50-plussers
Vlogging 50-plussers is a phenomenon that is relatively new in the Netherlands. The landscape of 50-plussers is therefore very small. At the moment there are four vlogging 50-plussers who are known for vlogging and who are actively involved in making and distributing vlogs. Two of them have their own YouTube channel : Doetje & Riekeltje. Brenda (Riekeltje) and Nienke (Doetje) Oldenburger are two sisters from Hilversum. They started vlogging in February this year and already have more than 200 subscribers.