Once a model has been built it is applied to the database to give all customers a score. Generally, those with higher scores will be selected (i.e. the most likely to be responders or high value customers).
Some thought is required in choosing the cut-off point and deciding how many of the high scoring customers to select. This decision could be made based on a financial trade-off cyprus mobile phone numbers of the cost of mailing relative to the expected revenue, or other business factors. Customer modelling and scoring also enables you to gain deeper understandings into how your customers interact with your business throughout their buying journey.
The release of SQL Server 2016 SP1 contained a nice surprise: Microsoft enabled a number of features that were previously only available in the Enterprise edition of SQL Server, for all editions.
A particularly beneficial feature of the Enterprise Edition was page compression and this is now available on all editions of SQL Server (including the free Express edition).
Our analysis of Page Compression has shown that using it can bring substantial benefits to Apteco PeopleStage and reduce the size of data and indexes by over 60%.