The collection, analysis and application of data has generally increased significantly in recent years. Data provides many insights and helps marketers to improve processes, make decisions and work more effectively. In addition to the positive application of data, personal data is also being misused. Until now, people were protected against this misuse by the Personal Data Protection Act (Wbp). This law dates from 1995.
However, since 1995 the world has become digital. Among other things, the amount of digital information about people and the possibility to link this has grown. That is why it was necessary to renew the privacy law. On 25 May 2016, the General Data Protection Regulation (GDPR) came into effect. This law applies to the entire European Union. This new regulation replaces the outdated data protection directive from 1995. Organisations have until 25 May 2018 to implement the GDPR. If you do not comply with the GDPR after this date, sanctions will follow.
You may understand that the new privacy law has an impact on the use of marketing tools. Think of the use of marketing automation . In this article you will read:
What the new privacy law (GDPR) entails and hk phone number how it relates to the old privacy law (Wbp)
What the new privacy law means for email marketing and profiling
How to ensure that you, as a marketer, comply with the new privacy law (4 tips)
What does the new privacy law (GDPR) entail?
The new privacy law (GDPR) applies to the processing of personal data. The new privacy law does not distinguish between B2B and B2C. When the GDPR comes into effect, organizations that process personal data will have more obligations. Personal data includes: a person's name, a photo, the BSN number, an e-mail address, a fingerprint, etc. What obligations are we talking about?
It is good to know that the new privacy law (GDPR) has three main pillars.
Responsibility & Liability
Additional rights (e.g. deletion of data)
1. Inform & ask for permission
One of the most important pillars of the new legislation is the obligation to inform the person whose data is recorded, when recording (for example via a privacy statement on your website) about: