Automated ads
Facebook and Google now offer smart, automated ads. Brilliant! They’ll help you create a media plan and recommend multiple versions of your ad using their expertise, you just need to fill in the specifics you require. Facebook automated ads give you just enough in the way of customisation to make you feel as though you still have some control and running campaigns is even easier than in the ads manager. Definitely something I’m adding to my communications plan this year.
I’ve been using automation for my croatia phone number example social media and emails for quite a few years now – but I’m still relatively new to the world of campaign automation. Not only can you set up your entire campaign as a workflow, carefully mapping out your customer journey, with event-trigged actions and optimisation, but the reporting capabilities will give you detailed reports of all those pesky metrics and you can easily test your content – imagery, headlines, copy. And the best part – it’s all possible in one system.
Ai in analytics
Who doesn’t want a crystal ball to predict which customers are more likely to buy from you? Behavioural modelling and predictive analytics are amazing tools that help to understand and predict customer behaviour and more easily identify the best channels and content to use. These tools can be quite technical, but with the help of your data analytics team, you can uncover some critical insights, making them a valuable resource. Our latest blog provides 5 ways marketers are currently using predictive analytics to add value to their data.