In the previous infographic from Voltier Digital , the most notable differences between Inbound Marketing and Outbound Marketing are explained . While in the former, the communication channel is two-way (client and Marketer ), that is, there is a communication where companies tell us what we do and clients tell us what they need. However, in traditional Marketing, it is only the Marketer who communicates. Another difference that appears is that the purpose of Inbound Marketing is to sell quality and seeks to educate and entertain, as opposed to cayman islands telegram screening Outbound Marketing, whose objective is not so much quality, and neither does it aim to entertain the client. With Inbound, we seek to provide value to our potential clients .
In the following table, we summarize the pillars on which Inbound Marketing is based:
From here, we are going to tell you 4 steps to do Inbound Marketing for small businesses that want to do Digital Marketing and get results.
The first step of an Inbound strategy is to offer quality content to your audience , that is, a strategy focused on generating and distributing relevant content, with the aim of attracting and maintaining an audience and ultimately generating benefits through customer action.
Content Marketing is a tool that helps us attract and convince those customers who need a lot of information during the purchasing process. In other words, we create content such as blog posts, videos, downloadable PDFs, etc. to resolve the doubts of our potential customers and help them make the decision to buy (our product). In addition, Content Marketing becomes more important the more complex the product being sold, since this means that if we sell software, we will have to explain it better and in more detail than if it were a line of swimsuits. And as a general rule, the more complex ones are also the more expensive.
In our company, we can start writing a blog in which we share interesting information on topics related to our sector, open debates and provide useful and concise information to our clients. In this way, we will achieve greater traffic to our website and we will be adding value to clients and potential clients.