n this post we have the help of Carlos Fernández Bocanegra , who has let us take a look at his Final Degree Project on the Application of Digital Marketing in newly created companies, i.e. start-ups, in Malaga.
Carlos' goal was to find out if Malaga start-ups know about Digital Marketing and, furthermore, if these start-ups put it into practice in their daily work.
To formulate the canada telegram screening hypotheses, Carlos started from this question: Can a good use of Digital Marketing have direct effects on the development and growth of a Start up?
Once he had this question, he formulated some research questions to answer with his study:
Does the use of Digital Marketing in a startup have positive effects on its brand, growth and can it help increase the interest of potential customers?
Do startups prefer to choose Digital Marketing instead of Conventional Marketing because it requires less investment?
Do start-ups have specialized Digital Marketing teams with specific knowledge of the subject?
The survey came to the following conclusions:
99% of the Startups that participated in the survey were aware of Digital Marketing and its role within the company.
41% have a person specialized in this field and 38% say they have basic knowledge of Digital Marketing.