According to Forbes , discounts are a great strategy to

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Customer Purchase Journey – Serves as a guide to lead potential customers from initial attention to final action. Versatility across multiple industries : It is applicable to different businesses and types of products or services, adapting to various customer needs. What are the stages of the AIDA sales technique? The AIDA model has four stages that describe the purchasing process, from the first contact with the customer to conversion. We explain each of the stages and how they can be effectively applied in the sales process : 1. Attention: How to capture the interest of the potential client Capturing attention involves getting the potential customer to notice and focus on your offer.



This is achieved by connecting canada phone number list with something relevant, such as their immediate needs or interests through paid advertising, social media posts, or marketing campaigns to promote discounts or popular product lines. capture attention, with 53% of consumers stating that offers on products of interest personalize the shopping experience. To achieve this, you can use striking phrases such as: leadsales - schedule demo “All summer products, including swimsuits, sandals, hats and sunglasses, are 50% off until…” «Buy now and enjoy a discount on the second unit» 2.



Interest: arouse curiosity about the product or service Once attention has been captured, the next stage focuses on maintaining and increasing that interest. This is achieved by providing information that resonates with the consumer, either by showing how your offer solves their needs or by generating curiosity. For example, if you've already captured your customer's attention with a Facebook post promoting a discount, now you need to show them why your product is the best option. Keep them interested by highlighting the advantages of your products over the competition, through: Blog posts talking about the features and benefits of your products or services.