Sprout regularly produces data reports to help our audience understand the industry better.

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These fall into the same group because they help convey a business’ expertise on a topic. They require research and analysis before disseminating information in a meaningful way to users. They are most popular cyprus b2b leads in the consideration stage because they provide strategic insights or show how a business helps brands realize success in these areas.


Screenshot of Sprout's Data Reports homepage showing three recent reports.Source: Sprout Social

Infographic
Infographics are useful for delivering dense information in simple, graphical layouts. This makes them ideal for use at the awareness stage.

Infographics often take existing data in your business to make them digestible in a visual format, appropriate for sharing on social media, to prospects or to industry publishers. When using infographics in the awareness stage, you want to serve general information that your audience wants to know. Infographics don’t always necessarily mean flowcharts either, they can be any data shared as a visual collection.

Podcasts
Podcasts are digital audio content typically presented in a series of episodes. You can distribute them through channels like Spotify and Apple Podcasts or even host them on your website. They can feature a single speaker, a panel of speakers or even as an interview format. This makes them perfect for presenting in-depth information in a conversational tone.

At Sprout, we created the Social Creatures podcast with episodes focusing on our favorite social media accounts. Each episode explores the secrets to the account’s success through a conversation with the business’ social media or marketing manager or executive.

Screenshot of Sprout's Social Creatures podcast homepage showing three episodes from season 2.Source: Sprout Social