Take advantage of social media

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2. Create custom landing pages
Create custom landing pages that help you collect email addresses from potential leads. These landing pages can be created for the lead magnets we discussed above. They can also be for special offers you’re offering your potential customers. For example, Huree uses the landing page below to offer exclusive access to new podcasts in exchange for their email addresses.

Podcast episode player for "The Marketing Slice" by Hurree, featuring episode #31. Subscription form included.
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When creating your landing page, use creative and relevant images that will resonate with your target audience. Images should complement the rest of your content. For example, you could share an infographic that summarizes the content of your lead magnet.

The copy on your landing page should be crystal clear albania whatsapp number database and easy to read. Avoid jargon and keep it simple. Convey the value of what you offer and how it speaks to your target audience’s needs or interests, and include a compelling call to action.

Also include a user-friendly signup form to collect email addresses. Keep it simple by asking for basic information, such as the visitor’s name and email address. Here’s an example:

A form for downloading a free trial, requesting name, company, email, and phone, with a "Download Now" button.
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Make sure the form is easy to spot. You can place them at the top or bottom of the landing page.

Finally, don't forget to optimize the landing page with relevant keywords and make sure they are easily viewable on mobile devices.

Social media is a great starting point for your marketing efforts. Getting more likes on Instagram or more followers on X (formerly Twitter) is good for your engagement. But your strategy should also include moving your active users into your email community so you have a more consistent and personal communication channel.