The most common mistakes when creating UTM
While creating UTM links may seem like a simple task, marketers often make mistakes that can lead to data analysis issues. Here are the most common mistakes and how to avoid them.
Inconsistent campaign names
Problem: Using different names for the same campaign, such as "winter_sale", "WinterSale", and "Winter_Sale". This inconsistency causes the data in analytics tools to be scattered and difficult to interpret.
Solution: Implement consistent naming standards for campaigns. Use a single office 365 email address data style, such as lowercase letters with underscores ( zimowa_wyprzedaz) and avoid spaces.
Links too long
Problem: Links that contain all possible UTM parameters can be unreadable and off-putting to users. Long URLs are also prone to copying errors.
Solution: Use only the parameters that are necessary. Shorten your links using tools like Bitly or TinyURL , which improves aesthetics and usability.