The impact of personalization

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Aspect
Brand Trust Higher trust thanks to a tailored offer.
Repeat purchases Customers are more likely to return to personalized stores.
Opinions and recommendations More positive reviews and recommendations.
Increased conversions through offer matching – case studies and statistics
Personalization is a key factor in increasing conversion rates in e-commerce. Online stores that invest in personalization algorithms see significant increases in sales and customer engagement. Examples of use cases include:

Personalization of the offer : Dynamic presentation of products botim phone number data in line with customer preferences.
Use of personalized product recommendations : Displaying complementary products (e.g. as part of cross-selling ).
User segmentation : Tailoring content and marketing campaigns to different audiences.
The table below presents data illustrating the impact of personalization on the results of online stores:

Personalization method Conversion increase Increase basket value
Product recommendations +35% +20%
Dynamic content +28% +15%
Behavioral targeting +40% +25%
The conclusions from numerous studies are clear: personalization allows you to adjust the offer to the customer in a way that directly translates into increased revenue and improved shopping experience.