3. Embrace and empower partnerships with students

[fomayof928@mowline]

“I think that’s even better that we do because we can point to each other. For example, some departments may have similar niches like cognitive sciences or neurological studies. Some [department labs and centers] are focused on artificial intelligence, while others are centered on robotics or humanities. When people come to me for a consultation, I alway croatia b2b leads s recommend them to reach out to people in different departments so they can amplify each other’s work, such as for event promotion,” Fowler says.

“It’s always better to work together than trying to single handedly build a community from scratch. If you have different teams it’s nice to be able to work off of each other and share each other’s content,” she says.

“Our admissions department focuses on prospective students so they get to do a lot of really cool, edgy content that might not speak to my whole broader audience. We have more professionals, educators and academics who follow the flagship channels who appreciate more of our bread and butter content: research, science, robotics. The admissions department gets to do more fun, innovative content—and thank goodness because they’re so good at it.”

Elise Holbrook, Senior Social Media Specialist, Ohio University says the student team is a large part of their success on TikTok. While Holbrook oversees overall strategy and content approval, the student social team produces content for TikTok and Reels. Juliana Colant, is a senior member of OU’s student social media team and works very closely with Holbrook.

“The student team has always been such an important part of our strategy because students know the university and campus life super well. They have more of a pulse on what is interesting to people their age,” Holbrook says, “If you’re going to be creating content for young people, then young people need to be involved.”

In 2023, BGSU started a brand ambassador program. Blackburn meets with ambassadors biweekly to brainstorm ideas for content. They also create TikTok content during these meetings.