High-quality advertising materials

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How to pump up this newfangled quality indicator
A very important innovation: the price per click will take into account the quality of the advertising.

What Yandex looks at:

ad title;
ad text;
landing page content.
All of these "components" of your advertising campaign must match the user's search query.

What will remain the same
The transition to the new auction model should be seamless. Even if you don't react to the upcoming changes, nothing should break.

It is important to note that the changes do not affect:

Direct interface - no need to relearn, everything remains the same;
bidding strategies (no new ones will be added in the near future);
YAN - the auction model there remains the same.
Conclusion (what to do now)
Steps to take in light of future changes.

1. Find a replacement for the strategy "Display in the block at the minimum price"
It will no longer be able to provide places higher than 3rd in the special placement block , even if the rate allows it to do so.

If you are satisfied with 3rd place, you can safely leave it.

Since Yandex starts to tie the price per click to the quality of ads, it’s time to improve this quality

Ads (both text and titles) must dentist phone number data phrases;
The pages that ads link to must answer the user's question.
Example : If you made ads for the query “buy pencils” to advertise your store:

write the title "Pencils in Moscow";
use the word "pencils" in the text;
Make sure the link goes to the pencils page and not to the main page of the entire store.
3. Separate campaigns for YAN
If you have ads in YAN, create separate campaigns for them. The old auction remains on YAN!

To avoid getting a headache (in one place the price is set like this, and in another like this), it is better to separate search campaigns and campaigns in YAN. This way you will better manage your budget expenditure.