Most Searched For Sports Related Products on Amazon

[sharminakter]

How did the Summer Games influence consumer demand?
The Olympic Games are not only good business for the Olympic committee, athletes, sponsors and sports fans in general. Brands, and especially sports brands, monitor the Olympic season, trying to anticipate changes in consumer demand.

Major sporting events can be expected to generate increased interest in articles directly related to the sport in question.

To see if this is indeed the case, we analyzed the top Amazon searches for all things sports and decided to analyze some of the most striking growth trends, which could be linked to the Olympics.

After analyzing over 6,000 Amazon searches for sports-related items in July 2021, we found that searches for the top 100 most popular sports items increased by 900%.

And of the 6,000 products analyzed, nearly 31% saw a spike in student data searches in July 2021 (compared to all monthly searches starting in January 2021). The biggest increase in searches was recorded by products for tennis, golf, swimming, gymnastics, and volleyball: their search volume on Amazon increased in July and August, sometimes by 1,000% or more.


Conclusion on the digital media coverage of the Tokyo 2020 Olympic Games
Now that everyone has taken stock of the impact of the 2020 Summer Games in terms of viewership, ratings, ad dollars and more, we hope our brief analysis of the digital impact will also contribute to the bigger picture.

Although the 2020 Olympics were filled with all sorts of challenges and unexpected twists and turns, we can see that despite lower interest and many controversies, they still had an impact on the digital landscape - bringing more social media appeal to athletes, different sports and even sports-related products.