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CRM* Manage deals, track leads, and schedule appointments effortlessly—all in one platform. Meeting Scheduler* Scheduling automation tool for you and your team. Unified Calendar* See all your scheduled meetings in one place. Us Book A Demo Blog Marketing B2B Email Campaign Metrics: What & Why to Track By Amelia H. December 1, 2023 • 3 min read Share this post B2B Email Campaign Metrics: What & Why to Track Implementing B2B email marketing is just the starting point.


Understanding performance through meaningful metrics is equally essential for maximizing value. However, many marketers overlook critical data or fail to connect insights to actions. With overcrowded inboxes and fleeting attention spans, simply sending messages is no longer enough. Monitoring relevant email analytics allows you to refine campaign elements and engagement approaches proven to resonate best with your audience.