5 Ways to Find Micro-influencers for Your Small Business

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Even for small businesses, social media promotion is an important aspect of online marketing. And one of the most effective ways to do that is to take the help of social media influencers. Small business owners often mistakenly relegate influencer marketing from their core marketing strategy. Mostly because they think it’s costly and also because they don’t know how to find the perfect influencer to promote their business. If you have a small business, you can actually gain a lot from influencer marketing. But you need to find the right kind of influencers. More specifically, micro-influencers.

Who are micro-influencers?

Micro-influencers are influencers with about 1K to 10K followers. While this number lebanon phone number resource seems very low compared to big social media influencers with millions of followers, micro-influencers are quite effective. Especially for small businesses.

The importance of micro-influencers

Typical influencers are public figures, industry experts or celebrities. They may have a large audience but all of those audiences might not be interested in your business. On the contrary, micro-influencers are more focused and have a more active group of followers. Promoting your business with the right micro-influencer will give it more visibility to a more relevant group of people.

With micro-influencers, you get social interactions from more relevant groups of people
Influencer campaigns with them cost less and easy to initiate
Micro-influencers are more effective than mass influencers for promoting small businesses
Moreover, research data shows that influencers with a large number of followers actually have less engagement rate.

Finding micro-influencers for your small business

Basically, the three questions that you need to ask about a micro-influencer are:

Does the influencer have a relevant audience for your business?
How much engagement does the influencer have with his/her followers?
Does he/she have enough number of followers? (At least 1K to 10K)
Here we’ll discuss some practical ways to find micro-influencers who can help you promote your small business in social media.