How to Produce More Leads With a Solid Content Marketing Strategy

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Are you struggling to generate leads for your business? If your answer is yes, then you are not alone. According to a survey carried out by Hubspot, 65% of marketers revealed that generating traffic and leads is their top marketing challenges.


Content marketing is actually an effective strategy for generating more leads. This is why 89% of marketers are using content marketing in their organization. A research study also revealed that 70% are creating more content than they did one year ago.

You need something to attract people to buy from you. You can use valuable and informative content to attract quality leads.

But how do you create valuable content that will attract leads to your business? I'm about kenya phone number resource to show you ways to create high-quality content that generates leads continually.

Below are six steps you can follow to generate leads to your business through content marketing.


Market research
Conducting a market research before you start a content marketing campaign for lead generation is a must. It helps you to understand and know your market segment. This is because you cannot sell to everyone. You need to focus on your target audience and promote your content to them.

The target audience are people who show interest in your product or service. Once you know them, you will need to research the keywords they use in finding your product or service online. This is called keyword research. You can search for commercial keywords to know what your audience really wants.

For instance, if you are into computer repairs in your city and you want to know what your audience wants, you can start by using Google Adwords Keywords planner tool and put in keywords like "computer repairs in New York” into the search box. Then click on "Get ideas". This will enable you to generate search terms used by your target audience to find your business. The next thing is to search for content ideas for your keywords.