Once you’ve obtained a customer’s consent to send them SMS marketing messages, you cannot then assume you have their consent forever. A customer may change their mind at any time. As such, it is imperative you have measures in place to make it as easy as possible for them to opt-out of all SMS marketing campaigns.
Typically, to comply with this rule, businesses sign bulgaria whatsapp number data off text communications by saying something like “Text ‘STOP’ to 1234 to opt out from all text message marketing”. Another option is to include a link to the customer’s account from where they can easily unsubscribe or adjust their consent options.
No matter how you do it, as soon as a customer’s consent is retracted, you must immediately remove their phone number from your SMS marketing lists.
Maintain a Robust Data Privacy Policy
Crafting a robust data privacy policy is crucial for GDPR compliance. More than this, however, it’s paramount to fostering trust with your audience.
Here’s how you can ensure your privacy policy is not just compliant but also transparent and user-friendly.
Regular Updates
Your privacy policy should not be a static document gathering virtual dust. Keep it dynamic by revisiting and updating it regularly, especially when there are changes in how data is handled. This demonstrates your commitment to transparency and compliance with evolving regulations.
Accessibility
Make sure your privacy policy is easily accessible. Provide a link to it whenever customers subscribe to your SMS marketing campaigns. Additionally, ensure it is prominently displayed on your website and consider including a link at the end of each SMS message for easy reference.