Evgeny Letov , founder of the Promo Expert agency

[rakhirhif8963]

Competitors' websites have extended functionality for selecting real estate, detailed information about the property, search on a map, mortgage calculators, etc.

The customer's website did not have such functionality, but had good indicators:


Search traffic and real estate aggregator queries before moving
Therefore, our tasks included:

Avoid drawdown from all traffic sources:
search,
advertising,
direct transitions, etc.
Improve behavioral factors by:
design changes,
expansion of functionality,
adding filters, etc.
Save some pages of the old site:
news,
agent certification,
analytical reports, etc.
Organize the transition of the site to new URLs of pages and avoid errors. For example:

Page URLs: Old and New
Expand the number of pages by introducing a filter, create a separate page for each filtering parameter.

Filters on the main page before and after the move

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What would have happened without moving:
The site would remain with limited functionality and low behavioral indicators.
The number of visitor reviews about the inconvenient interface would increase.
The positions would remain unchanged, but bc data singapore phone number would begin to decline. Competitors develop their projects, taking into account that the topic is dominated by aggregator sites. As a result, more and more users would prefer competitors' sites.
The main source of traffic would be direct visits from loyal visitors and clicks from search engines based on branded queries.
What was done to ensure a safe move?
The move took place in October 2021. Thanks to careful preparation, everything happened quickly. In a few hours.

Preparations for the move began 2 years before the X date.

Before the move, we did a huge amount of work on developing the new website. We wrote detailed technical specifications, and the customer's programmers and designers worked according to them.

After preparing the new site for the move, it was necessary to take into account all stages of work related to the transfer of the site. It was important to minimize losses for search engines and downtime for users

Daria Likhacheva,
Head of Search Engine Promotion Department, Promo Expert