5 Great Reasons Small Businesses Should Care About Social Media Presence

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As a small business owner, you may have felt some hesitancy about social media. It can seem as if social is too saturated to make a difference. You might even feel as if it’s not worth the time it takes for the ROI you think you’ll receive. Maybe you’ve tried social media marketing without much success. Whatever the case may be, it may be time to rethink your views. Done right, your social media presence can play a key role in your success. Here are five points that answer the question, ‘Why is social media important for businesses like mine?’


It’s Less Expensive Than Other Marketing Methods

Because many small businesses operate on a shoestring, marketing and advertising indonesia phone number resource efforts can suffer. It’s difficult to gain traction through paid advertising channels when you simply don’t have the funds. This makes social media a perfect choice.

While there are certainly paid advertising options on social media, there’s a lot of marketing that small businesses can do there for free. As long as you dedicate time and effort to your presence there, you can reap the rewards of more followers, engagement, traffic to your website, influencer relationships, and conversions. That’s a worthwhile payoff for an investment of time.