Commercial structures themselves are to blame

[sumaiyakhatun29]

For the fact that the number of manipulated “likes” and tweets exceeds all conceivable and inconceivable sizes. This happens for one reason: when working with external contractors (SMM and Diital agencies), the number of “likes” and retweets is most often used to assess the success of the work. Now, from quantity - which is certainly an important indicator - to quality.


The effectiveness of posts and tweets can be assessed using various metrics. In order russia consumer email list not to waste energy on capturing the universe, focus on the two most important criteria for the effectiveness of social media messages - exposure and reader engagement in interacting with you. These metrics should be tracked for each tweet or post separately. Exposure: Number of times a Facebook post is viewed Exposure is a Facebook social network metric that allows you to quantitatively and qualitatively evaluate the effectiveness of your posts on this social network.


Use the Facebook Page Insights service to find out how many people have viewed your posts. You will also receive demographic data about your readers and information about how they found the post. Unfortunately, you can't accurately estimate this metric on Twitter, as Twitter doesn't provide data on the number of views of each tweet. To get a rough estimate, add up your total number of followers to the total number of followers of all users who retweeted your tweet.