Customer news post highlighting the results of our work

[rakhirhif8963]

“When a client has no requests, we solve his problem and increase the number of orders.

It's more difficult when the customer is doing well, but wants even better. This is exactly the situation we found ourselves in.

As a result, the number of leads has increased threefold in a year in Yandex.Direct and Google Ads. The cost of a lead in Yandex has fallen by 2.5 times, in Google – by almost 4 times. Right down to 1,000 rubles."

Maria Korolkova
Head of the Contextual Advertising Department of the Promo Expert agency

Results of testing 3 hypotheses at the end of 2021
In 2021, the manufacturer of cryogenic equipment and technical gases released news on the results of 2020.



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SVO and mobilization froze the market
After the success of 2020–2021, the indicators have worsened:

During the pandemic, medical institutions became the main buyers of GKHK. In 2020, doctors purchased expensive oxygen equipment that they will use in the coming decades. There was no need for new purchases.
The SVO, sanctions and mobilization brought a strong decline. The market froze. People were in uncertainty and did not understand what would happen next. The number of applications from potential clients dropped significantly. Companies that had previously updated their equipment preferred to work on old, refurbished equipment.