7 Steps of Social Media Branding: From Noob to Pro

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We are continually becoming a more “digital” society. According to McKinsey, nearly 20% of our population are true digital natives or, in other words, members of Generation Z. These are people born from 1995 to 2010 who since their earliest childhood have been exposed to the influence of the Internet, social media, and mobile devices. They used to build their lives simultaneously in the physical world and online. They dictate the main trends in modern digital space and, particularly, in digital marketing.

Your marketing is not true digital until it doesn’t meet the needs and wants of Generation Z. One of them is great social media branding. If you want to spread your brand word with wind speed, social networks are a great tool to do this. In this article, we’re going to outline 7 steps to brand your business on social channels.

Be consistent in your visual branding across different channels
Visual presence is the paramount thing in social media branding. You should pay special guatemala phone number resource attention to your brand profile and cover images. Try to keep your brand logotype visible on both of them and keep them consistent on different social networks. If your social media profiles look like they are owned by different companies, it baffles people.

Keep your visual branding consistent everywhere, no matter which social network you’re using. You might notice that commercial giants use the same branding visuals across all social media profiles.