What should he do for you to consider the advertising effective?

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5. Create a relevant landing page on your website for social media users More than 54% of advertisers want to use the same criteria for evaluating offline advertising and paid tools for promoting content on social networks. In particular, they consider sales, increased brand awareness and free publications about their company as indicators of advertising success.


At the same time, only every tenth seller of advertising on social networks japan consumer email list can guarantee the desired result to advertisers. And half of the sellers offer brands performance indicators that do not correspond to their goals. Therefore, evaluate the effectiveness of advertising on social networks yourself. For example, create a landing page on your corporate website for users who come via advertising links from Facebook and VKontakte.


Record the number of potential clients who have completed the actions you need. But remember that you should not expect immediate transactions from this category of potential clients. Therefore, your landing page should be just one of the stages of familiarizing consumers with the business. For example, offer them a discount for registering on the site.