How to choose images for contextual and targeted advertising that will be clicked on

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Yandex search results also include a product gallery. Smart banner ads and text and graphic ads (provided that not only an image but also a price is added) appear here.

Example of a product gallery in Yandex search

Requirements for images for advertising and their features are presented in the table.

How to choose images for contextual and targeted advertising that will be clicked on

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A Guide to Advertising Formats in Yandex.Direct uruguay mobile phone numbers database and Google Ads

Image Requirements for Google Ads
Google lets you add images to responsive display ads, and you can create image ads from images or banners you upload.

How to choose images for contextual and targeted advertising that will be clicked on
Examples of responsive display (top) and image (bottom) ads on Google

The requirements for images for advertising in Google Ads are presented in the table.

How to choose images for contextual and targeted advertising that will be clicked on

Images are also shown in product showcase ads. They are broadcast on the Google search results page. However, there are no specific requirements for images for advertising. They are loaded automatically from the advertised site, so they must be of good quality and not violate Google rules.

Requirements for images for advertising in Facebook Ads
For targeted advertising on social networks, images are the main element that attracts attention. Therefore, images for advertising are available for all ad formats (this applies to both Facebook and other social networks).

Through the Facebook Ads platform, advertising is placed on Facebook, Instagram, Messenger and the Audience Network (a network of partner applications and services).

How to choose images for contextual and targeted advertising that will be clicked on
Facebook Right Column Ad Example

Requirements for images for advertising in Facebook Ads are in the table.

How to choose images for contextual and targeted advertising that will be clicked on

Requirements for images for advertising on VKontakte
Just like Facebook, there are no ads that don't have the option to add images.