Audience Sources for Social Media Advertising

[[email protected]]

You can upload keywords as a file or a list by opening "Contextual targeting" in "Data sources".


Please note that myTarget is no longer working with negative keywords for individual keywords – now you can only negative keywords at the level of the entire list.

You can quickly find effective keywords using Click.ru tools – automatic selection based on the site, competitors' advertising and analytics, collection of search suggestions and associative phrases. Read more about their work here .

Conclusion
One of the big mistakes when setting up targeted advertising is costa-rica mobile phone numbers database launching a campaign to too broad an audience, believing that you don't have enough data to refine it.

Use the sources in the article to find target users who are easier to convert into customers from the very beginning. And if you want to speed up the setup or receive affiliate commission for advertising in myTarget, connect to Click.ru.
Once a goal is set, the platform's algorithms will more often show ads to users who are more likely to take the selected action.

Automatic placements
To help Facebook find the right users faster, regardless of the platform they are on, don't limit ad placements in a new campaign. You can optimize them later by disabling non-converting placements based on the first significant statistics.

Wide audiences
For the same reasons, you shouldn't artificially narrow your campaign targeting. You can find a list of specific actions to expand your audience reach at the link .

Optimizing campaign budgets
Facebook can automatically distribute funds between ad groups within a single campaign in real time. With budget optimization, you don’t need to constantly compare the effectiveness of different creatives and find the best time to display each of them.

To ensure the algorithm works correctly, you should not stop and restart ad groups manually. Using this feature will soon be mandatory, so familiarize yourself with its capabilities now.

Minimum price
A bid strategy in which Facebook aims to provide the lowest cost for a selected optimization event (conversion, visit, video view, etc.) while maximizing budget by the end of the day or ad group schedule. This allows for the highest number of useful impressions and flexible campaign scaling.