There are no e-readers in the Computer

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But it is not so easy to find them using the category menu. Equipment and Tablets menus. There is also no separate category for e-books. The corresponding products can be found using the site search form. Product cards are published in the category "Pedestals and stands". How to solve the problem With the help of an ideal category menu, the user should be able to find the product group they are interested in in one or two clicks.


Look at how category navigation is implemented on the Eldorado website. The link to the israel consumer email list e-readers section can be found without clicking a mouse button at all. Just hover the cursor over the Electronics menu section and view the Computer Equipment category. To make it easy for users to search for product groups using the category menu, it should be logical.


For example, buyers will look for phone cases in the Accessories subcategory of the Phones section, and e-readers are better placed in the Computer Equipment section next to tablets, rather than in the Cabinets category. 15. No "Buy" button This also happens among the leaders of online retail. On the website of the Exist.ru store, the product card looks like this: To buy the product you like, you have to figure out that the "Buy" button has a price instead of a corresponding call to action.