Currency instability has a direct impact on beauty salons

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For salons, products are often ordered from other countries, so it is important for this business that the political situation in our countries does not affect the interaction in any way. E – Economic factors : For this group, a very important indicator is how much the consumer is willing to spend and how he or she distributes his or her income in general. As a rule, all of this has the greatest negative impact on business in this area.


When the dollar to ruble exchange rate fluctuates, there is a constant fluctuation ig database between the rise and fall in price of salon equipment, cosmetics (most often ordered from abroad), and staff inventory. Accordingly, salons must monitor this and constantly change the cost of their services in order not to go broke. S – Social factors : The most influential are: population growth and decline, lifestyle, social values, consumer income.


In simple terms, if life in a country gets better, then the services market grows significantly. The same applies to consumer income. The fact that fashion is constantly changing and does not stand still obliges the salon business to look for something new and constantly improve. There are quite a lot of people who follow fashion and try to follow it, so they expect changes from salons. T – Technological factors : If you have a beauty salon and equipment in your salon, then this simply obliges you to follow innovations in this area and try to keep up with them.