5. Seasonal changes
If you're just getting started with Google Ads, you'll gradually develop your own learning methods for your audiences and campaigns. Your ads may experience peaks and valleys in conversion rates during certain times of the day, week, month, or year. If you don't have problems with conversion tracking but notice fluctuations in your conversion rate, this may be normal. Over time, your conversion rate may return to normal. If this is the case, keep an eye out for these patterns and make sure to adjust your bids or ad schedules accordingly.
6. Low budget
, it is still a competitive channe finland whatsapp resource l and you need to set your bids high enough to keep up with the competition. If your bids are too low, Google may have trouble finding you an auction that you can win.
On the other hand, if your bids are high enough but your budget is too low, Google will either stop showing your ad when your budget runs out, or lower your bids so that your budget lasts longer. Campaigns in this situation will show "Limited by budget" in the Status column.
You can use top of page bids to understand how high you need to bid in order for your ad to appear, and how high you need to bid to get clicks and conversions.