For which competitors' sites already receive targeted traffic. For this, I use the services ahrefs , serpstat and semrush . Read also: How to create a semantic core if you are not an SEO specialist and do not want to be one - There are a lot of third-party analytics tools in the West.
Does it make sense to use them? For example, HubSpot (which, by the way, is germany consumer email list not only about analytics, but also about marketing automation in general). Or can you get by with standard Google Analytics? It depends on the specific tasks that are set for the site. For most regular sites, Google Analytics is sufficient . For specific tasks, HubSpot is suitable for some sites, Salesforce or Marketo for others, Pardot, Eloqua or other solutions for others.
You can also use tools such as ActiveCampaign (for fine-tuning and analytics of e-mail newsletters) or BuzzStream (for conducting outreach correspondence with bloggers and analyzing the process). Read also: Choosing the best email service: review and comparison of the 25 most popular companies on the market To analyze competitors' websites, I actively use the services ahrefs, serpstat and semrush, which I wrote about above.
This greatly expands semantics due to those keywords
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