How ER is considered

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We've looked at social media analytics services with a wide range of functionality: some are only needed by big brands, while others are well suited for freelancers. It's convenient that they all have a free period or tariff — you can test each tool in detail before making your final choice and paying.

And if you feel a lack of knowledge and skills in SMM or targeted advertising, come study at CyberMarketing . We have articles, webinars, video courses and intensive courses in all the main areas of Internet marketing.What is audience engagement (ER, Engagement Rate)
And how is her level considered on Instagram, Facebook, guatemala mobile phone numbers database VKontakte, YouTube and other social networks.

Engagement (engagement rate, ER) is one of the main indicators in SMM and content marketing in general. We figure out how it is calculated, why it is so important and what it depends on, and which services are best for analyzing it.

The engagement rate reflects how actively the audience interacts with the content: reacts to what the blogger (specialist, entrepreneur) does. As a rule, ER is calculated using the formula: the sum of reactions / the number of subscribers * 100%. This metric can be used to evaluate individual posts or everything that was published over a certain period (day, week, month).

Let's say an account with 10,000 followers published 3 posts per day, which were reacted to (liked, reposted, saved or commented on) only 200 times. Thus, the ER will be (200 / 10,000) * 100% = 2%.

The set of reactions may vary depending on the platform. For example, on VKontakte, these are likes + comments + reposts. On YouTube, shares are not taken into account, but engagement can be calculated, including by dislikes (there is no evidence that they have any negative impact on the channel). A blog article can be assessed, for example, by the number of likes, comments, and views.

Popsters, one of the social media analytics services , calculates the level of engagement in social media using several formulas. In addition to the above, for example, ERview = (likes + reposts + comments [+ dislikes for YouTube]) / number of publication views is used. And ERday = (sum of likes + sum of reposts + sum of comments per day [+ sum of dislikes for YouTube]) / number of subscribers. You can also calculate Engagement by reach: divide the sum of engagements by the reach of posts, and then multiply by 100%.