What an SEO Specialist Should Know

[gafimiv406]

Website promotion on the Internet is the key to good sales of goods, services, promotion of yourself as a person. It is not enough to just open a business, you need to bypass competitors. And at present this is done with the help of the Internet.

An SEO specialist is a person who will provide professional services for promoting an Internet resource and securing it in the top search engine results.

Basic SEO knowledge
What is an SEO specialist? This is an employee with basic knowledge and skills in the field of website promotion. However, a modern website optimization specialist should not only have information on SEO, but also be sociable, have basic knowledge in the field of marketing, design and other disciplines. This is the person who constantly needs to develop and practice.

In this chapter, we will take a closer look at the main skill sets that an china whatsapp number database SEO uses and answer the question: Who is a CEO and what does he do?

Search Engine Algorithms
They are special mathematical formulas, the work of which is aimed at identifying the best and highest quality sites in search results among all sites. The concept of the best site is relative. Many indicators are taken into account: the quality and uniqueness of texts, interface, diversity of material, relevance, etc.

Here we should answer the question: what does an SEO specialist do to adjust a site to search engine algorithms? An SEO specialist should understand the ranking factors of search engines. The difficulty is that each search engine has its own ranking factors, which it does not disclose. They are constantly changing, you can’t take only one factor as a basis. You should analyze the experience of other specialists, which factors work and apply them in combination.

Google and Yandex tools
An SEO specialist's skills include knowledge of such tools and the ability to use them.

Among them are Google Analytics and Yandex Metrica. They are convenient, free tools from Google and Yandex, respectively. Their purpose is to provide reports on the behavior and analysis of users of the selected site. With their help, you can view various information. For example: select a specific site visitor and see which pages were viewed, how much time was spent on them, which browser was used to log in, from what location (city/country), and how they came to the site (search, contextual advertising, etc.). You can also create a demographic portrait of the site's audience.

Google Search Console is another tool provided by Google. It can be used to evaluate how a website is scanned by Google systems, i.e. from the position of a search bot. Namely: evaluate traffic, identify indexing bugs, spam, find out if there are links on other resources to the selected site, etc. The information obtained can be used not only as analytical data, but also to identify specific problems and develop ways to resolve them.

Another useful tool from Yandex is Yandex Webmaster. It also carries out technical diagnostics of the selected resource. Diagnostics are carried out based on the technical condition of the site, its place in the search and analysis of page indexing.