The portrait is very detailed

[mstakh.i.mo.mi]

Try to hit your target audience exactly, and you will not “waste” money on advertising that does not live up to expectations, but will acquire your clients. Select a very narrowly focused category. Not only is it bad to "spray" when defining your target audience, but you shouldn't narrow your search too much and be too specific either. Let's take an example: "Girl Sveta, 32 years old, married, has a daughter, works as an accountant, dreams of a big house, loves classical music.


.." but it doesn't bring any benefit to your business. The girl Sveta is probably gambling data india a very interesting person, but you will not find another such person with the same parameters, you will not set up advertising and will not attract clients. You need to choose more typical categories. Forgetting that behind the dry facts there are actually real living people. Of course, accurate data is important for drawing up a portrait of a person, but the result is a dry questionnaire.


A person is a complex nature: interesting, creative, having preferences in many things, interested in certain things and events, etc. Even targeted advertising now takes into account many of these parameters (you can track a client’s interests by who they follow on social networks, what posts they rate, what communities they join, what they comment on and what kind of comments they leave, and much more). Not realizing the importance of potential clients' habitats. It is necessary to understand not only what a person is interested in, but also where he often goes, where to "catch" him.