The simplest example, let's say you sell children's toys. Build your assortment from one-year-olds to school-age children. And you will get a buyer for several years
As soon as you start growing the number of repeat orders per customer from zero to 2-3, and then dozens, you will be able to spend more on attracting them than your competitors. And that means it will be much easier for you to get ahead of them. Probably, it is not worth saying that in the final recalculation the cost of expenses for each sale in your online store will still fall? With conversion, miracles will happen in general, it will be calculated not by several percent, but by dozens. Because the lion's share of visitors will come purposefully, only to your store, and precisely in order to make another purchase.
Conclusion
Everything described is part of the online marketing strategy for an online store, this is how, step by step, the indicators that our specialists talk about are achieved. The forecast given at the beginning of the post is very modest. In practice, you can get stronger results. In many ways, everything depends on your personal ambitions and starting point. In any case, I would suggest you think about how to increase the conversion of an online store to tens of percent in 2-3 years.