The functions performed by an e-commerce director/coordinator are the following:
Know in detail the company's commercial proposal , pros and cons, as well as the sector in which the competition is already operating.
Detail the profile that the brand is targeting , both current and potential customers, the audience you want to reach.
Manage resources , both material and human.
Lead a work team in which collaborative tasks are key.
Master the different tools and techniques used in e-commerce and stay up to date with innovations in online sales in order to apply those that could be effective for the company.
Define a sales plan , a plan that includes marketing actions, strategies to be developed and the objectives to be achieved.
Coordinate the different areas of the company that influence in some way the success of an online sales campaign, from the value proposition itself, of the product/service, to logistics and after-sales customer service.
These professionals are among the most sought after peru whatsapp data in the labour market. Their skill and ability is the key for a company to optimise its presence in digital media and achieve a greater return on investment when launching e-commerce actions . Hence, the remuneration, as will be seen in the following point, is in line with this value that their role has within a corporation.
lady selling online
What to study to work as an Ecommerce Manager?
There are several aspects that make this position particularly attractive. One of them is the salary, of course, and another is the fact that it is a job that is usually among the most sought after in the current labour market. People who intend to develop their career in the field of e-commerce can decide to work as online sales coordinators following a very well-defined training path.
Specialized basic studies in communication, marketing, sales and/or advertising and public relations.
Postgraduate or master's degree that addresses the key aspects of e-commerce.
Training should always have a theoretical-practical focus and it is important to be able to do internships in companies, in e-commerce departments , to consolidate the knowledge that is being acquired.
In the case of EAE Business School Barcelona, this business school offers the Master in Digital Marketing & Growth Hacking , a highly qualified program that provides students with the necessary knowledge to work in such important areas within marketing 2.0 as is the case of online sales . This is an activity with a great future, so it will be a sure success for those people who want to direct their career towards this field.