On-page SEO : link building within the page itself. This is where the idea of internal architecture of a website comes into play. It is essential that there are links between the different URLs that make up the same domain, a site. Always in a logical way, without overdoing it, and using keywords with anchors -keywords and anchor text.
Linkbaiting : getting other sites to link to the website that is the object of the positioning action in an organic way, that is, with valuable content that makes those other sites pay attention to it and want to link to those articles-information of interest or for their originality. This occurs both in relation to other portals and with users who share reports and posts on their networks and platforms on which they interact.
Social linkbuilding : actions carried out on social networks . At this point, it is essential to analyze which ones are most interesting for your target audience and your profile as a company-brand.
Sponsored links : similar to advertising as it was previously discussed. These are links that are paid for by portals, platforms or other media to include this redirection to the target website. It is essential to identify that these are sponsored links if we do not want Google, the king of kings, to penalize this technique.
Participation in reference directories and rankings : another norway whatsapp data important point. It is not a matter of registering en masse in any online directory, as was recommended years ago, but rather of accessing sites where, by sector and/or subject, it is logical for a firm to be there.
These are arguably the most effective techniques currently in use. Each of them leads to a series of actions that can be planned to ensure that the link building strategy is truly effective and results are achieved. It is essential to use records to be able to assess whether the expected results are being achieved.
SEO
Once you know the different link building techniques , how can you implement a strategy to improve the visibility of a website on the Internet and networks? These steps are key to achieving this:
Know the position of the brand and the competition.
Study the tags and keywords that define the company targeted by the SEO strategy and find out which other brands are struggling to position themselves with the same tags and keywords.
In-depth analysis of the user as well, in line with the previous point, to be able to determine which terms are used to find the products and services to be offered.
Establish technical and human resources . This step when it comes to knowing how to do link building is as important as in other situations. To such means, these efforts.
Draw up the action plan:
Techniques to be used
Period of time that the campaign will last
Personnel-means to be used
Report on the impact of the actions: a trial period must be established and, after this, analyse whether the set objective is being achieved. If positive, continue along that line. If no favourable data is obtained, study where the errors are going in order to improve the techniques and strategies that are implemented next.
Patience… This last point may not be the right one to deal with as part of this step-by-step process, but it is essential to understand that everything takes time and that, if the appropriate actions are taken, results will begin to become evident within the necessary time frame.