Tools for working on meanings

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The fight for the client requires ingenuity from insurance companies. When traditional product advantages are not enough, cashback becomes a weighty argument and additional value when buying. Nikolay Efankin, Managing Director of the Renaissance Insurance Group, explains what other tools can ensure long-term customer engagement and repeat business.

Every year the cost of attracting customers increases, especially sweden telegram number database for players with a large market share. And this guides companies to focus on increasing their own efficiency.

The foundation of the sales funnel remains the same - brand awareness. Customers primarily turn to companies they know. And this is achieved through traditional communication channels - television, radio, outdoor advertising and online advertising.

With the development of technology, these tools have undergone changes, have become personalized (for example, TV advertising using data on TV viewing in a specific apartment), and online business has expanded its opportunities for reaching and interacting with the audience.

When all of these tools are used to the maximum, it is important to look for new opportunities and constantly develop the value of your product offering to optimize your acquisition cost.