When it comes to search behavior, you should know that to stay in people's minds and at the top of search lists, making your brand recognized in the online and digital market must be a priority.
Additionally, another tactic that is necessary to accomplish this task is to know and understand user behavior. With this, you will see that organic search rankings are heavily influenced by user behavior data.
In this article you will see:
what is search behavior?;
types of consumer search behavior;
factors that influence consumer behavior;
Why is search behavior important for SEO?
What is search behavior?
SEO is a way of understanding people and how they indonesia whatsapp data behave when using search engines to find answers to what they are searching for.
Search behavior is the way and intention of the user when performing a specific search. We can define it as the union of all impressions, interpretations, attitudes and influences that lead people to the purchase decision.
Understanding this behavior helps not only to carry out more efficient word research, but also to produce qualified content for this consumer.
One mistake that many digital marketing professionals make when it comes to ranking is not studying the user and focusing only on the use of keywords. It is extremely important to collect data from your consumer to improve your ranking.
Some basic questions you should answer when analyzing user behavior:
when?;
where?;
as?;
Why does my audience decide to make a purchase?
With this, you can identify a pattern of behavior to increase sales conversion rates.
Furthermore, when it comes to the consumer and their behavior, remember that they may forget what you wrote or did, but they will never forget what you made them feel. When they get the answer they wanted from your content, they will definitely remember that your product solved their pain.
Types of consumer search behavior
As we said above, it is essential to be aware of the type of behavior that your user has the most. To help you with this task, we have brought together the most common types of consumer research. Check them out below:
1. Local Search
As the name suggests, local search on Google occurs when the user is looking for a product or service that is close to them or nearby.
For example, when a person searches for “hair salon in Mooca”. Note that the search itself already brings up the location and suggests that the person is also in the Mooca neighborhood. Thus, the intentions are very clear; the person would not accept any other location other than the one they searched for.
2. Transactional Search
In transactional searches, the consumer generally has a clear intention to purchase something.
For example, when a student or someone very interested in the world of digital marketing searches for “Digital marketing book”, we can understand that this person intends to purchase a book on the subject.
Thus, Google itself suggests several books with their prices as a product display.
3. Navigational Search
In navigational search, the user's search behavior is directly linked to finding a website or specific information. For example, when someone searches for “Agência Mestre website”. We see that the search intent is to find the website address.
4. Information Search
In this case, the consumer is searching for information on a specific topic, but with no intention of making a purchase at that time. For example, when someone searches for “how much does product x cost?”
We can deduce that this person is looking for costs that are included in holding a wedding, not necessarily looking for a place or someone who can hold one.