A direct indicator of promotion effectiveness is sales

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They are much more effective, they are approached by an already prepared audience, who only need to be told which book to choose. Book Marketing Performance Indicators The second indicator is churn, that is, how quickly we sell out the circulation. Our sales to clients - let's say, "Labyrinth" - are the responsibility of the sales department.


The area of ​​responsibility of the marketing department begins when we, together with cambodia email list the client, think about how to push through the final sales. And here we have a division of labor. We make the top level of the funnel, a reach campaign that brings in the maximum number of people, and they, on their part, must retain these people.


Therefore, we can look at the traffic that came to the Labyrinth website and the conversion from the card to assess how well they managed to retain the person we brought and persuade them to buy. What offline events does the publishing house hold? Industry events are held offline – exhibitions such as Non/fiction or “Red Square”. They are made by more than one or several publishing houses, the entire industry takes part.