Why is that? Some experts attribute these results to the fact that “the market is simply not ready” or that “general consumer awareness and adoption in some countries is still very low.” Some of us believe that brands are missing out on features and forgetting about CX and its relationship to the customer journey. How to make your strategies work? When live shopping begins to grow in the West (and believe us, it’s predicted to happen) companies will have to consider more rigorous strategies in conjunction with the most important players in this dynamic: influencers and their communities.
Brands need to focus on creating authentic connections with their audience. The advantage of thailand phone number data live shopping is credibility, so it is not only an opportunity to sell, it is also a way to provide relevant information about your products, position them and build customer loyalty through valuable interactions in real time. Is your brand ready to deliver this? The opportunities for businesses remain to be seen (also how well TikTok will perform in the US market) but it’s better to be prepared! Do you want to continue to be updated with Marketing best practices? I strongly suggest that you subscribe to The Beat, Rock Content’s interactive newsletter.
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