Telephone: call center, answering machine.

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Information strategy. Helps to tell about a product or service.
Reputation strategy. Helps to work out an unforeseen situation and maintain reputation.
Social strategy. Helps to consolidate the image of a socially responsible brand).
Communication strategy for change management. Helps maintain customer loyalty during company reorganization or price policy increase.
Verbal and non-verbal communication
Types of CS are also divided by the methods of communication with the audience - how and where the brand speaks.

Verbal strategy includes all spoken and textual methods of list of argentina cell phone number communication. For example, oral methods can be divided into the following channels:

Video: online meetings with clients, videos on video hosting sites, webinars.
Live performances by brand representatives at conferences, meetups and other events.
Any other live conversations between brand employees and customers.
Written communications are divided into the following areas:

correspondence between managers and clients via instant messengers, email, social networks,
chatbots , pop-ups and Telegram bots ,
mailings via SMS, email , messengers,
outdoor, radio and digital advertising campaigns,
placement in the media,
website and mobile application interfaces,
logo, slogan, corporate identity elements.
A nonverbal strategy describes how communication will be carried out through gestures, facial expressions, intonation, and other nonverbal cues. For example, a strategy might state:

Should employees smile in the sales office or should they be serious;
What intonation should a voice have when voicing videos?
It is important to synchronize non-verbal and verbal communication with the brand values ​​and what it conveys in the media space.

For example , the Abrau-Durso wine studio conveys elegance in its branding; their product is for high society events. This is the image contained in their communications: their promos and videos from events are classic, restrained, and smooth. Watch the promo video on the company's website and we are sure you will want to immerse yourself in the atmosphere of backstage evenings with a glass of sparkling wine.

Structure of the communication strategy
The steps to create a strategy are as follows:

audit of current strategy,
setting goals and defining the communication idea,
audience analysis,
selection of communication channels and tools,
development of a communications strategy: plan and budget.
Let's take a closer look at each stage.