Still don't know how to sell on WhatsApp? Then come and understand the benefits for your business and check out some tips!
According to data released by Facebook, WhatsApp is the third most used social network in the world and has around 2 billion active users. At the same time as its adoption has increased among people, the network has also become one of the main sales tools.
Brazil has 108.4 million active users. Of these, 5 million accounts are on WhatsApp Business. Therefore, 95% of people use the social network every day and 80% of companies are also already on this platform.
Because it is known as an application that facilitates communication between people, companies have started to adopt WhatsApp to communicate in a more personal way with customers. Message exchanges are instantaneous and the salesperson is available to the customer to clarify any doubts, make voice or video calls and even negotiate.
Selling via WhatsApp: B2B and B2C
It is important to keep in mind that there are different types of consumers and each one requires a different approach. After all, we are talking about different personas. The strategy used for B2B will not be the same for B2C.
In the case of B2B, the target egypt whatsapp data audience is companies. For these consumers, sales are segmented, focused on the desires and needs of customers. Therefore, they like long-lasting solutions and, to close the deal, it is necessary to show the entire structure that your company offers to serve them for a long period of time.
B2C sales are made in direct contact with individuals, and your company's strategy should focus on interacting with consumers. Since the profile of these customers is constantly changing and varies according to the quality and price of the product, choosing to personalize customer service and send campaigns and discounts makes it easier to attract them.
Check out 10 tips on how to sell via WhatsApp:
1 – Use WhatsApp Business. This is the best solution to avoid mixing personal and professional matters, as it is a platform specially developed for small, medium and large companies.
WhatsApp Business facilitates communication by offering pre-made messaging features activated by a command; it generates a significant amount of data, which can be measured and used in business management, such as the speed of the first contact, average response time, volume of calls per day, among other benefits that are worth exploring.
2 – Use broadcast lists. They were created to make communication with the target audience of companies even easier. At the same time, using this feature avoids the creation of WhatsApp groups, which are often inconvenient for people.
Treating customers individually, making room for clearer and more direct communication, is the best option!
3 – Create automatic messages. To make communicating with your customers more practical, you can register 3 different types of messages to be sent automatically.
Greeting message: to welcome the customer.
Away message: used when you are not available to serve your customer.
Quick responses: By selecting the messages you receive most from customers, you can create automatic messages. This way, you can solve problems and answer questions instantly.
4 – Use a professional number . The number used in the WhatsApp Business tool should be for professional use only, as it conveys a positive attitude to customers and helps you have control over your working hours.
5 – Share important information via WhatsApp status. Using this feature to share important information with your network of contacts can be extremely beneficial. Furthermore, since it is only available for 24 hours, it is a good idea to use it to publish limited promotions.
6 – Create a WhatsApp link. The link is a more attractive and easier way for people to contact your company, as it is a quick and practical resource. Instead of typing in numbers, entering via the link avoids typing errors and allows the customer to jump straight into the conversation.
7 – Send promotions and discounts to prospects. In addition to offering relevant content related to your products and/or services to your customer, sending promotions and discounts is also a good way to attract their attention!
8 – Apply the sales funnel. Creating a schedule and organizing yourself to send different messages to customers who are at different stages is essential to approach each one in the most appropriate way.