Having an establishment is not an easy task, you need to think about everything: product quality, service , security, employees, inventory, finances, purchases, cash, working capital, cleaning, customers... Phew! And, most importantly, knowing where your customers come from.
In other words, with so much responsibility, being able to keep your store, clinic, salon or restaurant full is a sign that you are doing a lot of things right.
Therefore, customers like your establishment for school principals email list a reason and it is important to know what your strong point is. What has attracted your customers the most? Where do they come from? Read our article and learn how to identify where your customers are coming from and the best channel to attract them!
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First of all, in the offline world, to find out where your customers come from and what path they take to reach your company, it is essential to conduct market research. In other words, it is equally important for new entrepreneurs. In the online world, you can discover the origin and behavior of potential customers more easily by using Google Analytics .
Therefore, knowing the market and your customers is the first step towards making strategic and tactical decisions that will be necessary to attract more and more audiences .
Working with assumptions can be a hindrance and even lead to wasted investment, which is why data collection is essential. Consequently, research involves collecting and analyzing this information and how it will be useful for planning your communication.
To put together the research that will guide you from now on, you need to follow these steps:
Problem definition: In this particular case, the problem is already defined, you want to know where your customers come from. Define the hypotheses of the possible solution in this item, so you can think of questions that answer your doubts.
Target audience : Work with data collection in the group that has a real intention or that has already made a purchase in your business.
Research method: Your research can be qualitative (written and broad responses) or quantitative (numerical responses that are easy to measure), choose according to your objectives. It can take place online or in the establishment itself.
Sample size: The number of people interviewed does not necessarily need to be large, but it does need to be of good quality. Depending on the size of your business, consider how many people you can interview in a given period.
Questionnaire: Create clear questions that speak to your audience and answer their questions. For example, ask questions like “How did you find out about our company?” and include the communication channels you use in your strategy in the alternatives.